B2B: Definition: Abbreviation for “business-to-business.” B2B refers to commerce, marketing, or interactions between businesses rather than targeting individual consumers. In the context of social media marketing, B2B strategies focus on reaching and engaging with other businesses, decision-makers, and professionals to promote products or services that cater to business needs.
Related terms: business-to-business marketing, B2B sales, corporate marketing, enterprise marketing
B2C: Definition: Abbreviation for “business-to-consumer.” B2C refers to commerce, marketing, or interactions between businesses and individual consumers. In the context of social media marketing, B2C strategies target the end consumers directly, aiming to promote products or services and build brand loyalty among individuals.
Related terms: business-to-consumer marketing, direct-to-consumer marketing, consumer marketing
Banner Ads: Definition: Display advertisements that appear in the form of static or animated images on websites, blogs, or social media platforms. Banner ads are designed to capture users' attention and drive them to take a specific action, such as visiting a website, making a purchase, or subscribing to a service. They are a popular form of online advertising and can be targeted based on user demographics, interests, and browsing behavior.
Related terms: display advertising, online banners, graphical ads, web advertising
Behavioral Segmentation: Definition: The process of dividing a target audience into distinct groups based on their behaviors, actions, preferences, or patterns of engagement. In social media marketing, behavioral segmentation helps marketers understand the specific needs, interests, and motivations of different user segments, allowing them to tailor content, ads, and messaging to maximize relevance and engagement.
Related terms: audience segmentation, psychographic segmentation, targeting based on behavior, personalized marketing
Bio: Definition: Short for “biography” or “biographical information.” In the context of social media profiles, the bio refers to a brief description or summary that introduces an individual or brand. The bio provides essential information, such as the person's name, occupation, interests, and a concise description of the brand's purpose or value proposition. Writing an informative and engaging bio is crucial for establishing a strong online presence.
Related terms: profile description, about section, social media bio, personal summary
Bitmoji: Definition: A personalized avatar or digital representation of an individual that can be created and customized using the Bitmoji app or similar tools. Bitmojis are cartoon-like images that can be used in social media profiles, chat conversations, or messaging apps to add a playful and expressive element to digital communication.
Related terms: personalized avatar, digital emoji, avatar stickers, personalized emoji
Block: Definition: A feature or action available on social media platforms that allows users to prevent another user from interacting with them or accessing their content. Blocking a user means that their profile, posts, messages, or comments will be hidden from the user who initiated the block, and the blocked user will not be able to communicate or engage with the blocker's content.
Related terms: user blocking, social media blocking, blocklist, block feature
Blockchain: Definition: A decentralized and distributed digital ledger that records transactions or data across multiple computers or nodes. Blockchain technology provides transparency, security, and immutability to digital transactions and data, making it suitable for various applications, including cryptocurrency transactions, smart contracts, and digital identity verification. In social media marketing, blockchain may be used to ensure transparency in influencer marketing campaigns or combat ad fraud.
Related terms: decentralized ledger, distributed ledger technology, blockchain technology, cryptocurrency
Blog: Definition: A website or online platform where individuals or organizations regularly publish articles, opinions, or informational content on a specific topic or niche. Blogs often allow readers to engage through comments, sharing, or subscribing to updates. In social media marketing, blogs can be used as a content marketing tool to provide valuable information, establish thought leadership, and drive traffic to a website or social media profiles.
Related terms: blogging, content blogging, article publication, blog post
Blogger: Definition: An individual who regularly creates and publishes content on a blog or blogging platform. Bloggers often specialize in specific topics or niches and build an audience by providing valuable and engaging content. In social media marketing, collaborating with influential bloggers can be an effective way to reach a target audience and leverage their credibility and expertise to promote products or services.
Related terms: content creator, influencer, blogging influencer, guest blogger
Bookmarking: Definition: The action of saving or bookmarking a webpage, article, or other online content for future reference or easy access. Bookmarking allows users to create a list of their preferred websites or resources, which can be shared or organized according to categories or tags. Social media platforms may offer bookmarking features to allow users to save and revisit posts or content from their feed.
Related terms: online bookmarking, content saving, bookmarked posts, saved items
Booktok: Definition: A term used to describe a book-related community or content on the social media platform TikTok. Booktok features videos where users discuss, recommend, review, or showcase books. It has become a popular space for book lovers and authors to share their reading experiences and discover new titles. Booktok has gained significant influence in the publishing industry, shaping reading trends and book recommendations.
Related terms: book community, book recommendations, book influencers, TikTok book community
Boost, boosted post: Definition: A feature provided by social media platforms that allows users or businesses to increase the visibility and reach of their posts by promoting them with paid advertising. Boosted posts appear in the feeds of a wider audience beyond the user's existing followers or connections. This advertising option enables brands to target specific demographics, interests, or locations to maximize the impact of their content.
Related terms: post promotion, sponsored post, paid reach, social media advertising
Bottom of the Funnel: Definition: The final stage of the customer journey or conversion process, where potential customers are close to making a purchase or taking the desired action. In social media marketing, focusing on the bottom of the funnel involves strategies that aim to drive conversions, such as offering discounts, providing detailed product information, or creating urgency to encourage immediate action.
Related terms: conversion stage, purchase stage, decision stage, closing the sale
Brand advocate: Definition: An individual or customer who actively supports and promotes a brand, product, or service, often voluntarily and without direct compensation. Brand advocates are loyal customers who have a positive perception of a brand and willingly share their positive experiences, recommendations, or testimonials with others. They can significantly impact brand reputation, word-of-mouth marketing, and the growth of a brand's onlinecommunity.
Related terms: brand ambassador, brand evangelist, loyal customer, brand advocate program
Brand Awareness: Definition: The extent to which a target audience recognizes and remembers a brand, its values, and its offerings. Brand awareness is a key goal of social media marketing, as it helps increase visibility, familiarity, and recognition among potential customers. Building brand awareness involves creating and sharing content, engaging with the audience, and establishing a consistent brand presence on social media platforms.
Related terms: brand recognition, brand visibility, brand recall, social media branding
Bricks and mortar: Definition: A term used to refer to physical, tangible retail establishments or businesses with physical locations, as opposed to online-only or e-commerce businesses. In the context of social media marketing, bricks and mortar businesses may utilize social media platforms to promote their physical stores, engage with customers, and drive foot traffic through online-offline integration strategies.
Related terms: physical retail, offline business, traditional retail, in-person business
Broetry: Definition: A portmanteau of “bro” and “poetry,” broetry refers to a type of short, simple, and often humorous poetry that appeals to a male audience. Broetry has gained popularity on social media platforms as a way to engage and entertain users through concise and relatable poetic expressions. It often incorporates elements of slang, pop culture references, and male-oriented themes.
Related terms: short-form poetry, humorous poetry, viral poetry, broetic content
Buyer persona: Definition: A fictional representation or profile that describes the ideal customer or target audience of a brand or product. Buyer personas are created based on research, data, and insights and help marketers understand the needs, preferences, motivations, and behaviors of their target audience. They are used to tailor marketing strategies, messaging, and content to effectively reach and engage with the intended customers.
Related terms: customer persona, user persona, target audience profile, ideal customer profile
Byte: Definition: A term used to describe a short-form video platform similar to Vine, where users can create and share six-second looping videos. Byte allows users to showcase their creativity, talents, and storytelling skills within the constraints of a short video format. It has gained popularity as a platform for creating and consuming bite-sized, entertaining content.
Related terms: short-form video, looping videos, microvideo platform, video sharing app
Leave a Reply
You must be logged in to post a comment.