Guides

Link Building For Local Businesses

Local SEO structured markup

Industry & Niche Directories Vertical Submissions Why are industry and niche directories important? Why are industry and niche directories important?Including your business in an online directory is one of the oldest and most effective ways to increase traffic to websites and improve click-through-rate and conversion rate. Industry and niche directories are specialized versions of online […]

Citation Ecosystem Data Aggregation Why is the citation ecosystem important? The citation ecosystem is important for two primary reasons. First, it helps to ensure that your business information is accurate and consistent across the web. Citation data aggregation is essential for both search engines and customers alike. Second, the citation ecosystem can help to improve […]

Search Engine Map Listings Google Business Listing (Formerly, Google My Business, GMB) Why is Google business listings and search engine maps important? To improve your chances of appearing in the map pack, one of the most important is optimizing your Google My Business (GMB) listing. Google My Business is a tool that allows businesses to […]

On-page Optimization & Content Location-specific Content Why is on-page optimization and content important? Location-specific content is one of the most important elements of on-page optimization. On-page local SEO includes your metadata (title tags, meta descriptions, and more) and your content structure (headings, subheadings, content sections, and passage links). It’s also important to use rich media […]

Niche Keyword Research Long-tail Keywords Why is keyword research for local SEO important? Long-tail keywords are important for local SEO keyword research because they are more specific and targeted than general keywords. Long-tail keywords are less competitive and more likely to convert leads to sales. Using long-tail keywords includes improved website ranking, increased traffic, and […]

City & Neighborhood Pages Local city and neighborhood pages allow you to tell potential customers what makes your business unique and why they should choose to do business with you. Location Pages Why are location city pages important? Location city pages are important for several reasons. First, they help potential customers find your business when […]

NAP Citation Data If you want your location page to appear in local search results, it is important to ensure that your NAP (name, address, phone number) citation data is accurate and up-to-date. Business Contact Information Why is NAP citation data important? Inconsistent or inaccurate NAP citation data can result in your business being listed […]

Local SEO Ranking Factors Map Pack Ranking Signals Why are local SEO ranking factors important? Each of the top local ranking factors is important and can help improve webpage visibility. This is what matters for local SEO. Focusing on these factors can improve your chances to promoting trustworthy and authoritative map-pack ranking signals. What Are […]