Take digital PR services to the next level with automation. Save time and effort on activities such as content creation, scheduling, distribution, and link building.
Automated Dashboards: Get a Real-Time Picture of Your Digital PR Efforts
Set up automated dashboards to track a variety of metrics such as media coverage, social media engagement, and website visits.
Customized reporting interprets data relevant to real-time objectives.
Keep Ahead of the Curve with Automated Competitor Digital PR Communication Monitoring
Monitor competitor conversations and media coverage to gain a better understanding of how their competitors are communicating.
Automated analytics provide key insights into their rivals' communication strategies.
Upgrade Your Brand Identity with Data-Driven Digital PR Results
Manage the complete customer journey, from reaching out to the right influencers, analyzing data to shape content strategies, and tracking the success of campaigns.
Step 1:
PR Audit
Step 2:
PR Content Creation
Step 3:
Identify PR Channels
Step 4:
PR Outreach
Step 5:
PR Placement
Upside vs. Downside
The Pros and Cons of Automating Your Digital PR Activities
Monitor brand mentions, measure sentiment trends and gather real-time insights into overall performance.
Conversely, automation may come at the cost of accuracy and control as well as a potential reduction in customer engagement due to automated responses. A manual human touch-point is needed.
Automate, Monitor, Measure: Keys to Successful Digital PR Campaigns
Save time by automating mundane data acquisition for strategies, building a reputation and fostering trust for the brand, and strategically placing content.
Digital PR Strategy
Digital PR Strategist
Planning involves setting clear goals, defining target audiences, and establishing which platforms are most suitable for reaching audiences.
Outreach & Relationship
People Engineer
Take a personal approach and develop authentic connections. Create a sense of trust and loyalty between the brand and its followers.
Pitch Placement
Logistics QA & Analytics
Tailored pitches strategic placement of short, engaging pieces of content that offer your services or products to an appropriate audience.
Reaping the Benefits of Streamlining Digital PR Strategies with Automation
Streamlining digital PR strategies with automation can be a powerful tool to maximize the efficiency and effectiveness of campaigns.
Delegate repetitive tasks
Focus on crafting an overall strategy that aligns with customer needs and interests.
Improve productivity
Measure campaign performance and generate timely reports for better decision making.
Navigating the Complexity of Digital PR with Automation
Businesses need to manage a complex web of relationships with customers, influencers, and partners in order to reach desired outcomes.
Build relationships
Building relationships is an integral part of navigating complexity of digital landscapes.
Leverage influencers' networks
Identity the right influencers who fit the brand's profile to expand reach and deliver ROI.
Quality content
Create and share quality content that resonates with audiences and encourages interaction.
Reach and role of partnerships
Tap into a partner's customer base and extend the reach of their marketing activities.
Case Study
Unlocking Deeper Insights into Customer Behavior Through Digital PR Automation
Using an automated system resulted in a 300% increase in website click-through within 6 months.
The study also indicated that automated posts had higher engagement than manually scheduled posts, indicating the effectiveness of scheduling posts at peak times.
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