Gen Z: Definition: A demographic cohort that refers to individuals born roughly between the mid-1990s and the early 2010s. Gen Z, also known as the post-millennial generation, represents the youngest and most digitally native generation. They have grown up with social media and are known for their fluency in technology, digital communication, and social media trends.
Related terms: Generation Z, Zoomers, post-millennials, digital natives
Geotag: Definition: A geographical marker or tag that is added to a social media post, photo, or video to indicate the specific location where it was created or shared. Geotags can provide context, allow users to discover content related to a specific location, or enable businesses to target their audience based on location. They are commonly used in location-based marketing and user-generated content.
Related terms: location tag, geolocation, place tagging, GPS coordinates
Geotagging: Definition: The process of adding a geographical marker or tag to a social media post, photo, or video to indicate the specific location where it was created or shared. Geotagging can provide context, allow users to discover content related to a specific location, or enable businesses to target their audience based on location. It is commonly used in location-based marketing and user-generated content.
Related terms: location tagging, place marking, geolocation, GPS coordinates
Geotargeting: Definition: A marketing strategy that involves delivering content, advertisements, or promotions to specific audiences based on their geographical location. Geotargeting utilizes user location data, IP addresses, or GPS coordinates to tailor marketing messages, offers, or experiences to users in a particular region, city, or area. It helps optimize relevance, increase local engagement, and improve ad performance.
Related terms: location-based marketing, localized targeting, regional targeting, geo-specific advertising
GIF: Definition: An acronym for “Graphics Interchange Format.” A GIF is a file format that supports both static and animated images. GIFs are widely used in social media communication to convey emotions, reactions, or short looping animations. They add visual interest, humor, and expressiveness to social media posts, comments, or messages.
Related terms: animated image, GIF animation, looping picture, meme format
Giveaway: Definition: A promotional activity or contest where participants have the chance to win prizes or free products by following specific rules, completing tasks, or engaging with the brand or content. Giveaways are often used in social media marketing to increase brand awareness, attract new followers, or reward existing customers. They can involve actions such as liking, sharing, commenting, or tagging friends.
Related terms: contest, sweepstakes, promotional giveaway, prize draw
Go live: Definition: A feature or action on social media platforms that allows users to broadcast and share live video content with their audience in real-time. Going liveenables immediate interaction, real-time engagement, and the ability to connect with followers or viewers in the moment. It is commonly used for live events, product launches, interviews, Q&A sessions, or behind-the-scenes content.
Related terms: live streaming, live video, real-time broadcasting, live broadcast
Google Ads (Google AdWords): Definition: An online advertising platform developed by Google that allows businesses and marketers to create and display advertisements on Google's search engine results pages (SERPs), as well as on Google's partner websites and platforms. Google Ads uses a pay-per-click (PPC) model, where advertisers bid on keywords and pay when users click on their ads.
Related terms: search engine advertising, Google advertising, pay-per-click advertising, online ads
Google Business Profile: Definition: A free online listing or profile provided by Google My Business that displays information about a business, including its name, address, phone number, website, hours of operation, customer reviews, and other details. Google Business Profiles appear in Google search results and Google Maps, helping businesses increase their visibility, attract customers, and manage their online presence.
Related terms: Google My Business, business listing, local business profile, Google Maps listing
Grid: Definition: The layout or arrangement of visual content, such as images, videos, or posts, on a social media profile or feed. The grid refers to the overall structure and organization of content, often displayed in a grid-like format, that provides a cohesive and visually appealing aesthetic. Grid planning and design are essential for maintaining a consistent brand identity and visual theme.
Related terms: profile layout, content arrangement, social media grid, visual organization
Group: Definition: A social media feature that allows users to create or join communities, forums, or interest-based groups to connect, interact, and share content with like-minded individuals. Groups provide a space for discussions, collaboration, support, or networking among members who share common interests, hobbies, or goals.
Related terms: community, online group, interest group, social group
Groups: Definition: The collective communities, forums, or interest-based groups within a social media platform where users can create or join to connect, interact, and share content with like-minded individuals. Groups provide a space for discussions, collaboration, support, or networking among members who share common interests, hobbies, or goals.
Related terms: communities, online groups, interest groups, social groups
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