Key performance indicator (KPI): Definition: A quantifiable metric or data point used to measure the performance, progress, or success of a social media marketing campaign or strategy. KPIs help assess the achievement of specific objectives and provide actionable insights for optimizing marketing efforts. Common social media KPIs include engagement rate, reach, conversion rate, click-through rate, and follower growth.
Related terms: performance metric, marketing indicator, success measurement, KPI tracking
Klout: Definition: A former social media analytics platform that provided a score, known as the Klout score, to measure a user’s influence or social media reach. The Klout score was based on various factors, including social media interactions, engagement, and audience size. Although Klout is no longer active, the concept of measuring social influence remains relevant in social media marketing.
Related terms: influence score, social media influence, online influence, Klout alternative
KPI (Key Performance Indicators): Definition: Quantifiable metrics or data points used to measure the performance, progress, or success of a social media marketing campaign or strategy. KPIs help assess the achievement of specific objectives and provide actionable insights for optimizing marketing efforts. Common social media KPIs include engagement rate, reach, conversion rate, click-through rate, and follower growth.
Related terms: performance metrics, marketing indicators, success measurements, KPI tracking
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