LAL (look-alike): Definition: An abbreviation for “look-alike.” LAL refers to a marketing technique or targeting strategy that aims to reach new audiences who share similar characteristics, interests, or behaviors with an existing target audience. Look-alike audiences are created using data analysis, algorithms, or customer profiling to identify common traits and target individuals who are likely to be receptive to a brand's message.
Related terms: audience modeling, similar audience targeting, audience expansion, customer look-alike
Landing: Definition: A specific webpage or destination that users are directed to after clicking on a link or advertisement, typically as part of a marketing campaign. Landing pages are designed to convert visitors into leads or customers by providing relevant information, compelling offers, or clear calls to action. They are often optimized for specific marketing objectives and tailored to the target audience.
Related terms: landing page optimization, conversion page, campaign destination, lead capture page
Lead: Definition: A potential customer or individual who has expressed interest in a product, service, or brand by providing their contact information or engaging with marketing efforts. Leads are typically obtained through lead generation activities, such as form submissions, email sign-ups, or inquiries. Social media marketing plays a crucial role in attracting and nurturing leads through content and engagement strategies.
Related terms: prospect, potential customer, sales lead, qualified lead
Lead generation: Definition: The process of attracting and capturing potential customers or leads for a business or brand. Lead generation strategies aim to stimulate user interest, gather contact information, or encourage engagement through various marketing activities, such as content marketing, social media campaigns, landing pages, or lead magnets. The goal is to generate qualified leads for subsequent nurturing and conversion.
Related terms: lead acquisition, customer acquisition, lead capture, lead generation tactics
Lead magnet: Definition: An incentive or valuable content offering provided by a business or brand to potential customers in exchange for their contact information or engagement. Lead magnets are designed to attract and capture leads by offering something of value, such as ebooks, whitepapers, templates, exclusive content, or discounts. They help build a subscriber base and facilitate lead nurturing.
Related terms: content offer, lead generation incentive, gated content, signup incentive
Lens: Definition: A feature on social media platforms, particularly Snapchat, that applies augmented reality (AR) effects or filters to users' faces or surroundings using the device's camera. Lenses can transform facial features, add animations, or overlay virtual elements in real-time, enhancing the visual experience and encouraging user engagement and sharing.
Related terms: AR filters, face filters, camera effects, Snapchat lenses
Like: Definition: An action performed by users on social media platforms to express appreciation, agreement, or approval of a post, comment, or piece of content. Likes are often represented by icons, such as a thumbs-up or a heart, and contribute to engagement metrics. They serve as a positive feedback mechanism and indicate user interest or endorsement.
Related terms: thumbs-up, heart, favorite, social media likes
Link building: Definition: A search engine optimization (SEO) strategy that involves acquiring hyperlinks from other websites to improve a website's visibility, authority, and organic search rankings. Link building aims to increase the number and quality of inbound links to a website, signaling its relevance and credibility to search engines. Social media can play a role in link building through content promotion and networking.
Related terms: backlink acquisition, link outreach, off-page SEO, inbound linking
Link in bio: Definition: A commonly used phrase or call to action on social media platforms, particularly Instagram, that directs users to click on the link provided in a user's profile description. Since most social media platforms limit the inclusion of external links in posts, users often direct their followers to visit their profile and click on the link in their bio for more information, promotions, or external content.
Related terms: bio link, profile link, website link, link in profile
LinkedIn: Definition: A professional networking platform that enables individuals to connect, build professional relationships, and share content related to their careers or industries. LinkedIn is commonly used for professional networking, job searches, recruitment, industry insights, and business-related content. It provides opportunities for personal branding, thought leadership, and B2B marketing.
Related terms: professional social network, LinkedIn marketing, career platform, business networking
Listed: Definition: A term used to indicate that a social media account or profile has been included or featured in a curated list or directory created by another user or platform. Being listed can provide exposure, credibility, and visibility within a specific niche, industry, or community. It can increase a user's reach and attract new followers or connections.
Related terms: featured, included, curated list,directory listing
Listening: Definition: The practice of monitoring and analyzing social media platforms, conversations, and online mentions to gain insights, understand audience sentiment, track brand mentions, or identify relevant trends or discussions. Listening allows businesses to stay informed about customer opinions, industry developments, or brand perception, and enables them to respond, engage, or address concerns in a timely manner.
Related terms: social media monitoring, brand listening, online sentiment analysis, conversation tracking
Live journal: Definition: A term used to describe an online platform or personal blog where individuals share their thoughts, experiences, or reflections in a journal-like format. Live journals typically include personal anecdotes, reflections, or daily updates and can serve as a creative outlet, a means of self-expression, or a way to connect with like-minded individuals.
Related terms: personal blog, diary blog, online journal, digital diary
Live stream: Definition: The real-time broadcasting of video content over the internet to an audience. Live streaming allows users to view and interact with the content as it happens, fostering real-time engagement and immediate feedback. It is commonly used for events, product launches, conferences, gaming, or interactive sessions on social media platforms and streaming platforms.
Related terms: live video, streaming broadcast, real-time streaming, live broadcasting
Live Streaming: Definition: The real-time broadcasting of video content over the internet to an audience. Live streaming allows users to view and interact with the content as it happens, fostering real-time engagement and immediate feedback. It is commonly used for events, product launches, conferences, gaming, or interactive sessions on social media platforms and streaming platforms.
Related terms: live video, streaming broadcast, real-time streaming, live broadcasting
Lurker: Definition: A term used to describe a social media user who observes or consumes content without actively participating, engaging, or contributing to the discussion or community. Lurkers typically read or view content but rarely comment, like, or share. They may follow accounts or groups silently and prefer to remain passive observers rather than active participants.
Related terms: silent observer, passive user, non-engager, social media spectator
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