Mashup: Definition: A creative work or content piece that combines and remixes elements from multiple sources, such as songs, videos, images, or text, to create a new and unique composition. Mashups often involve blending or juxtaposing different media or styles to produce a cohesive and original piece of content. They can be shared on social media platforms for entertainment or artistic purposes.
Related terms: remix, multimedia collage, content fusion, creative combination
Mass following: Definition: A practice on social media platforms where users rapidly follow a large number of accounts within a short period. Mass following is often employed with the expectation of gaining followers in return. It is a controversial strategy and may result in account suspensions or penalties if it violates platform guidelines or terms of service.
Related terms: follow spree, bulk following, rapid account follows, mass follow-back
Mass liking: Definition: A practice on social media platforms where users rapidly like or double-tap a large number of posts within a short period. Mass liking is often employed with the expectation of gaining likes or engagement in return. It is a controversial strategy and may result in account suspensions or penalties if it violates platform guidelines or terms of service.
Related terms: like spree, bulk liking, rapid post likes, mass like-back
Media plan: Definition: A strategic document or roadmap that outlines the advertising or promotional activities, channels, and budget allocation for a marketing campaign. A media plan identifies the target audience, sets campaign objectives, and determines the optimal mix of media channels, such as social media platforms, TV, radio, print, or digital ads, to maximize reach, engagement, and impact.
Related terms: advertising plan, marketing campaign strategy, media buying plan, promotional roadmap
Meerkat: Definition: A former live streaming app that allowed users to broadcast live video content from their mobile devices to their followers. Meerkat gained popularity for its real-time interaction features and integration with social media platforms. Although Meerkat is no longer active, the term is sometimes used to refer to live streaming or real-time broadcasting on social media.
Related terms: live video streaming, mobile streaming, real-time broadcasting, Meerkat alternative
Meme: Definition: A humorous or viral piece of content, often an image, video, or text, that is shared and spread rapidly across social media platforms. Memes typically convey a relatable, funny, or satirical message that resonates with a wide audience. They evolve and spread through user-generated modifications, captions, or remixes, contributing to internet culture and social media engagement.
Related terms: viral meme, internet meme, meme culture, meme sharing
Mention: Definition: An action or feature on social media platforms where users tag or reference other users or accounts in their posts, comments, or conversations. Mentions are often indicated by the “@” symbol followed by the username or handle of the mentioned user. Mentions notify the tagged user and facilitate engagement, conversations, or connection between users.
Related terms: tag, reference, shout-out, social media mention
Messenger: Definition: A messaging feature or platform within a social media application or website that allows users to send private messages, chats, or direct messages to other users. Messenger facilitates one-on-one or group conversations and often includes features such as read receipts, multimedia sharing, voice calls, or video calls, depending on the platform.
Related terms: private chat, direct messaging, messaging app, social media messenger
Metaverse: Definition: A concept that refers to a virtual or augmented reality space that combines physical and digital realities, creating a shared, immersive, and interactive virtual world. The metaverse enables users to engage, interact, and experience digital content, social connections, and commerce in a three-dimensional environment. It has implications for social media, gaming, entertainment, and online experiences.
Related terms: virtual reality, augmented reality, virtual world, immersive experience
Metric: Definition: A quantitative measurement or data point used to assess, evaluate, or track the performance, effectiveness, or impact of social media marketing efforts. Metrics provide objective insights into various aspects of social media, such as engagement, reach, impressions, conversions, or follower growth. They help marketers understand the effectiveness of their strategies and make data-driven decisions.
Related terms: measurement, data point, performance indicator, analytics metric
Microblogging: Definition: A form of blogging or content creation that involves publishing short, concise, and frequent updates or posts. Microblogging platforms, such as Twitter and Tumblr, limit the length of individual posts, encouraging brief and focused messages. Microblogging is often used for real-time updates, sharing thoughts, news, or snippets of information, and fostering quick interactions.
Related terms: short-form content, bite-sized updates, microcontent, concise blogging
Monetization: Definition: The process or strategy of generating revenue or profiting from social media platforms, content, or audience engagement. Monetization can involve various methods, such as sponsored content, advertising, affiliate marketing, product sales, subscriptions, or premium features. It allows content creators, influencers, or businesses to generate income from their social media presence or online activities.
Related terms: revenue generation, profit generation, monetization strategies, social media monetization
Monitoring: Definition: The practice of observing, tracking, or analyzing social media platforms, online conversations, or digital channels to gain insights, detect trends, or assess brand perception. Monitoring involves listening to user conversations, tracking mentions or hashtags, and analyzing data to understand audiencesentiment, identify opportunities or issues, and make informed decisions. It helps businesses stay informed about their brand reputation, industry trends, or customer feedback in real-time.
Related terms: social media monitoring, brand tracking, online listening, conversation analysis
Mute: Definition: A feature on social media platforms that allows users to temporarily hide or silence the posts, updates, or notifications from specific accounts, groups, or keywords in their feed. Muting enables users to customize their social media experience by reducing unwanted or irrelevant content without unfollowing or disconnecting from other users or communities.
Related terms: silence, hide, snooze, social media muting
Myspace: Definition: A former social networking platform that gained popularity in the early 2000s. Myspace allowed users to create profiles, connect with friends, share content, and customize their personal pages. Although its popularity declined with the rise of other social media platforms, Myspace played a significant role in the early history of social networking.
Related terms: early social media, social networking, Myspace alternative, digital nostalgia
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