We’re experts at understanding your audience’s wants and needs and creating content that engages them deeply. Whether you need help with research, strategy, creation, or marketing, we can tailor a solution that fits your specific needs. In a world where the average person is bombarded with over 5,000 marketing messages daily, it’s more important than […]
Content Services
What Is Content Automation?
Automated content development and creation can help save time, money, and resources by automating tasks such as content production, website optimization, analytics tracking, and customer feedback collection.
What Are Content Dashboards?
Content dashboards are tools that help you answer these questions and more. Compiling data from various sources (including Google Analytics, social media platforms, and email marketing campaigns) gives you a clear picture of how your content is performing. If you manage a website or blog, you know how important it is to track your content’s […]
What Are Content Roadmaps?
A content roadmap is a high-level strategy document that maps out key content projects and clarifies priorities and ownership. It is typically used by deadline-driven content teams to keep everyone on track and focused on the most important tasks. Are you looking for a way to organize your content initiatives and ensure they align with […]
What Are Content Packages?
In short, content packages are comprehensive groups of content assets that cover everything from keyword research to competitor analysis to copywriting and landing pages. They’re the perfect tool for businesses that want to get the most out of their content marketing efforts. Here’s a closer look at why they’re so essential. Suppose you’re in the […]
What Is Content Strategy?
You know that content is king. But what exactly is content strategy? Simply put, it’s determining how best to create and manage your company’s content to achieve your business goals. But there’s more to it than that. A good content strategy considers everything from audience engagement to SEO and ROI. In other words, it’s vital […]
What Is Content Classification?
Classification is sorting data into groups or categories based on specific characteristics. This can be done manually (through human analysis) or automatically (through algorithms). Natural language processing (NLP) is a type of automatic classification that uses algorithms to analyze and categorize text data. Content classification and what it is Content classification is a modern organizational […]
What Is Salience?
Salience is a quality that refers to how easily an object can be noticed and recognized. In other words, it’s the “pop out” factor. When something is highly salient, it’s hard to miss – like a loud noise or a bright light. Why is salience important? Because when we’re trying to get people’s attention – […]
What Is Sentiment Analysis?
Sentiment analysis is a process of determining whether a text is positive, negative, or neutral. It can analyze social media posts, reviews, and other text forms. Marketers and business owners can use sentiment analysis to understand how customers feel about their products or services. Sentiment analysis can also be used to monitor public opinion on […]
What Is Entity Analysis?
Entity analysis is recognizing and extracting named entities from unstructured text. Named entities can be people, organizations, locations, times, and quantities. Entity recognition is an integral part of natural language processing (NLP). It helps marketers and business owners make sense of large amounts of data to better inform their strategies. For example, entity analysis can […]
What Is Syntax Analysis?
Syntax analysis is analyzing the structure of a piece of text to determine its meaning. This can be done with natural language, like English, or with code, like JavaScript. By understanding the different parts of a sentence (or line of code), we can better understand its overall meaning. Analyze Syntax analysis is used to determine […]