Native advertising: Definition: A form of advertising that seamlessly blends with the content or user experience of a platform, making it less intrusive and more engaging. Native advertising matches the design, format, and context of the platform where it appears, providing a cohesive and non-disruptive user experience. It often takes the form of sponsored articles, promoted posts, or integrated content.
Related terms: integrated advertising, sponsored content, in-feed ads, contextual advertising
News feed: Definition: A constantly updating stream or list of content, such as posts, updates, or news articles, displayed on social media platforms in chronological order. News feeds aggregate content from the accounts or pages that users follow, allowing them to stay up-to-date with the latest posts, activities, or news relevant to their interests or connections.
Related terms: feed, social media feed, timeline, content stream
Newsjacking: Definition: The practice of leveraging or capitalizing on current news, trends, or events to generate attention, engagement, or brand awareness. Newsjacking involves creating relevant and timely content that aligns with popular topics or breaking news to capture audience interest, participate in discussions, or gain visibility. It requires quick thinking, creativity, and sensitivity to current events.
Related terms: trend hijacking, real-time marketing, viral news marketing, news-related content
NFT: Definition: An abbreviation for “non-fungible token.” NFTs are unique digital assets or collectibles that are stored and traded on blockchain platforms. Each NFT has a distinct value, ownership record, and cannot be exchanged on a one-to-one basis like traditional cryptocurrencies. NFTs have gained popularity in the art world, gaming, and digital collectibles, offering new opportunities for ownership and monetization.
Related terms: digital collectibles, blockchain tokens, unique digital assets, NFT marketplace
Notification: Definition: A message or alert displayed on social media platforms or mobile devices to inform users about new activity, updates, or interactions related to their accounts. Notifications can include new followers, likes, comments, mentions, direct messages, or system updates. They provide real-time information and encourage users to engage with the platform or respond to new interactions.
Related terms: alert, message, push notification, social media notification
NPS: Definition: An abbreviation for “Net Promoter Score.” NPS is a customer satisfaction metric that measures the likelihood of customers to recommend a product, service, or brand to others. It is obtained through surveys or feedback requests and provides a numerical score that reflects customer loyalty and advocacy. NPS is commonly used to assess brand perception and customer satisfaction on social media.
Related terms: customer satisfaction, loyalty measurement, brand advocacy, NPS survey
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