Paid advertising outreach: Definition: The practice of reaching and engaging with an audience through paid advertising or promotional activitieson social media platforms. Paid advertising outreach involves investing in sponsored posts, display ads, video ads, or other paid promotional formats to increase visibility, reach, and engagement. It allows brands to target specific audiences, amplify their messaging, and drive desired actions or conversions.
Related terms: paid social media advertising, promotional outreach, sponsored campaigns, paid reach
Paid social: Definition: A term used to describe advertising or promotional activities on social media platforms that require payment or investment. Paid social involves running sponsored campaigns, boosting posts, or utilizing paid advertising formats to increase brand visibility, reach target audiences, and drive desired actions or conversions. It offers opportunities for precise targeting, audience segmentation, and campaign optimization.
Related terms: social media advertising, paid social media marketing, sponsored posts, paid reach
Paid Social Media: Definition: A form of digital marketing that involves promoting or advertising on social media platforms through paid methods. Paid social media encompasses various paid advertising formats, such as sponsored posts, display ads, video ads, or influencer partnerships, to increase brand visibility, reach target audiences, and drive desired actions or conversions. It offers precise targeting and detailed audience analytics.
Related terms: social media advertising, paid social, sponsored campaigns, paid reach
Parser: Definition: A software tool or program that analyzes and interprets structured or unstructured data, such as text or code, and extracts specific information or elements based on predefined rules or patterns. Parsers are often used in social media marketing to process and analyze large volumes of data, automate tasks, or extract relevant insights from social media content or user interactions.
Related terms: data analysis tool, text parsing, data extraction, automated data processing
Pay per click (PPC): Definition: An online advertising model in which advertisers pay a fee each time their ad is clicked by a user. Pay per click is commonly used in search engine advertising, display advertising, or social media advertising to drive traffic to websites or landing pages. It allows advertisers to control their budget, target specific keywords or demographics, and measure the effectiveness of their campaigns.
Related terms: cost per click, paid search advertising, ad click payment, PPC marketing
Periscope: Definition: A live streaming app and platform that allows users to broadcast and watch live video content from their mobile devices. Periscope gained popularity for its real-time engagement features and integration with Twitter. Although Periscope as a standalone app is no longer active, live streaming features are now integrated within the Twitter platform.
Related terms: live video streaming, mobile streaming, real-time broadcasting, Periscope alternative
Pin: Definition: A feature on social media platforms, particularly Pinterest, that allows users to save or bookmark content they find interesting, inspiring, or useful. Pins are typically visuals, such as images or videos, accompanied by descriptions or links. Users can save pins to their boards, categorize them, and revisit them later for personal reference or inspiration.
Related terms: save, bookmark, pinboard, content saving
Pinned post: Definition: A post or update on a social media profile that is “pinned” or fixed to the top of the feed or timeline, ensuring its visibility to visitors or followers. Pinned posts are often used to highlight important announcements, promotions, featured content, or ongoing campaigns. They remain prominently displayed until manually unpinned or replaced with a new pinned post.
Related terms: featured post, top post, sticky post, pinned content
Pinterest: Definition: A visual discovery and bookmarking platform where users can explore, save, and share images, videos, and other content by “pinning” them to virtual boards. Pinterest is known for its focus on visual inspiration, DIY projects, recipes, fashion, and home decor. It offers opportunities for discovery, idea generation, and product inspiration for individuals and businesses.
Related terms: visual bookmarking, inspiration platform, virtual pinboard, Pinterest marketing
Pixel: Definition: A small piece of code or tracking snippet that is embedded on a website or landing page to collect data, track user behavior, or measure the effectiveness of advertising campaigns. Pixels are commonly used in social media advertising platforms to track conversions, optimize ad targeting, or build remarketing audiences based on user interactions.
Related terms: tracking pixel, conversion pixel, remarketing pixel, ad tracking code
Placement: Definition: The specific location, context, or platform where an advertisement or sponsored content appears on social media. Placement options can include feed ads, story ads, sidebar ads, in-stream ads, or sponsored content within relevant pages or groups. Optimizing ad placements helps maximize visibility, reach target audiences, and align advertising with user experience.
Related terms: ad positioning, ad placement options, sponsored content placement, targeted placement
Platform: Definition: A digital framework or software environment that provides the infrastructure, tools, and features for users to interact, share, or communicate. Social media platforms are online spaces where users can create profiles, share content, connect with others, and engage in conversations. Examples of social media platforms include Facebook, Twitter, Instagram, LinkedIn, and TikTok.
Related terms: digital platform, social networking platform, online space, platform ecosystem
Podcast: Definition: A digital audio or video series that can be downloaded or streamed from the internet. Podcasts cover various topics, such as interviews, storytelling, educational content, or entertainment. They are typically episodic and can be subscribed to, allowing listeners to receive automatic updates for new episodes. Podcasts have gained popularity as a form of content consumption and storytelling on social media.
Related terms: audio series, digital show, podcasting, podcast platform
Post: Definition: A piece of content, such as text, image, video, or link, that is shared on a social media platform. Posts are the primary means of communication, expression, or sharing on social media. Users can publish posts to their profiles, pages, or groups to update their audience, engage in discussions, promote products or services, or share valuable information.
Related terms: social media update, content post, post sharing, social media publication
Pay Per Click (PPC): Definition: An online advertising model in which advertisers pay a fee each time their ad is clicked by a user. Pay per click is commonly used in search engine advertising, display advertising, or social media advertising to drive traffic to websites or landing pages. It allows advertisers to control their budget, target specific keywords or demographics, and measure the effectiveness of their campaigns.
Related terms: cost per click, paid search advertising, ad click payment, PPC marketing
Private: Definition: A setting or mode on social media platforms that restricts the visibility or accessibility of content, profiles, or interactions to a select group of individuals. Private settings are often used for personal accounts, closed communities, or confidential discussions, allowing users to control who can view, follow, or interact with their content or profiles.
Related terms: privacy settings, restricted access, private mode, closed community
Promote: Definition: The act of boosting or advertising a social media post, page, or account to increase visibility, reach, or engagement. Promoting content involves investing in paid advertising, targeting specific audiences, and utilizing advertising tools or features provided by social media platforms. It helps businesses or individuals extend their reach and attract new followers or customers.
Related terms: boost, advertise, sponsored promotion, content amplification
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