QR Code: Definition: A two-dimensional barcode that can be scanned by a mobile device or QR code reader to quickly access information or perform actions. QR codes can contain URLs, contact details, or other data types. They are often used in marketing materials, product packaging, or offline promotions to provide easy access to websites, app downloads, discounts, or additional information. QR codes can be shared on social media platforms to drive online-to-offline engagement.
Related terms: quick response code, scannable barcode, QR code marketing, mobile interaction
Quantcast: Definition: A web analytics and audience measurement platform that provides insights into website traffic, demographics, and user behavior. Quantcast collects data from participating websites and uses statistical models to estimate audience demographics and interests. It helps businesses understand their website audience, identify potential advertising opportunities, or optimize their online strategies.
Related terms: audience measurement, web analytics, traffic analysis, audience insights
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