Sales accepted lead (SAL): Definition: A lead or prospect that has been qualified by sales representatives and meets the criteria for further sales engagement or follow-up. A sales accepted lead is typically passed from the marketing team to the sales team for conversion into a paying customer. SALs are often identified based on factors such as lead scoring, qualification criteria, or specific behaviors indicating purchase intent.
Related terms: qualified lead, marketing qualified lead, lead handoff, sales pipeline
Sales enablement: Definition: The process, strategies, and tools used to empower sales teams with the resources, information, and support needed to effectively engage with prospects, close deals, and achieve sales goals. Sales enablement involves providing training, content, CRM tools, lead management systems, and other resources that enhance sales productivity, efficiency, and effectiveness.
Related terms: sales support, sales productivity, sales training, sales effectiveness
Sales funnel: Definition: A visual representation of the customer journey from initial awareness to final conversion or purchase. The sales funnel illustrates the various stages that a prospect goes through, such as awareness, interest, consideration, decision, and action. It helps businesses understand and optimize their marketing and sales processes, identify bottlenecks, and implement strategies to move prospects through the funnel.
Related terms: marketing funnel, conversion funnel, customer journey, sales pipeline
Sales method: Definition: A specific approach, strategy, or methodology used by sales professionals to engage with prospects, build relationships, and close deals. Sales methods often involve a structured framework or process that guides sales activities, such as qualification, needs assessment, solution presentation, objection handling, and closing techniques. Different sales methods exist, including consultative selling, solution selling, and challenger selling.
Related terms: sales approach, selling methodology, sales techniques, sales strategy
Sales qualified lead (SQL): Definition: A lead or prospect that has been qualified by both marketing and sales teams and is deemed ready for direct sales engagement or conversion. An SQL is a prospect who has met specific criteria, demonstrated a high level of interest or purchase intent, and is considered more likely to convert into a paying customer. SQLs are prioritized for sales follow-up and nurturing.
Related terms: qualified lead, marketing qualified lead, sales pipeline, lead handoff
Scheduling: Definition: The practice of planning and organizing social media posts, updates, or content in advance and specifying the date, time, and platform for publication. Scheduling tools or social media management platforms allow users to create a content calendar, schedule posts, and automate the publishing process. Scheduling helps maintain a consistent presence, optimize timing, and streamline content distribution.
Related terms: post scheduling, content calendar, social media automation, automated publishing
Schema Markup: Definition: A structured data markup language or code that can be added to a website's HTML to provide search engines with additional information about the content on the page. Schema markup helps search engines understand the context, meaning, or type of content, enabling more accurate indexing and enhanced display in search engine results. It can provide rich snippets, reviews, product information, and other metadata.
Related terms: structured data markup, semantic markup, SEO markup, search engine metadata
Search: Definition: The act of seeking or looking for specific information, content, or resources using search engines or search functions on social media platforms. Search involves entering keywords, phrases, or queries and receiving a list of relevant search results. Users rely on search to find answers, discover new content, research products, or explore topics of interest.
Related terms: search engine, search query, search results, social media search
Search and Explore: Definition: A feature on social media platforms, such as Instagram, that allows users to discover content, accounts, or topics beyond their existing network or connections. Search and Explore provides personalized recommendations, trending content, popular hashtags, or curated collections to help users explore new accounts, find inspiration, or engage with diverse content on the platform.
Related terms: content discovery, explore page, social media recommendations, personalized content
Search engine advertising (SEA): Definition: A form of online advertising in which advertisers bid on keywords or phrases to display their ads in search engine results pages. Search engine advertising allows businesses to appear prominently when users search for relevant products, services, or information. It provides targeted reach, control over ad budgets, and the ability to measure ad performance through click-through rates and conversions.
Related terms: search ads, paid search advertising, keyword bidding, search engine marketing
Search Engine Algorithm: Definition: A complex set of rules, formulas, or calculations used by search engines to determine the relevance, quality, and ranking of webpages in search engine results pages (SERPs). Search engine algorithms analyze various factors, such as keyword relevance, website authority, user experience, and content quality, to deliver the most relevant and useful results to users.
Related terms: search ranking algorithm, search engine ranking factors, SEO algorithm, ranking criteria
Search engine index: Definition: The database or collection of webpages, documents, or content that search engines have discovered, crawled, and analyzed for inclusion in search engine results. The search engine index contains information about the content, keywords, metadata, and relevance of webpages, enabling search engines to retrieve and display relevant results based on user queries.
Related terms: search index, search engine database, indexed pages, search engine crawl
Search engine marketing (SEM): Definition: A digital marketing strategy that involves promoting websites or webpages through paid search engine advertising to increase visibility, drive website traffic, or generate conversions. Search engine marketing encompasses keyword research, bid management, ad creation, and campaign optimization to maximize the effectiveness and ROI of search engine advertising efforts.
Related terms: search engine advertising, paid search marketing, PPC advertising, search engine promotions
Search engine optimization (SEO): Definition: The practice of optimizing webpages, content, and websites to improve their visibility, relevance, and ranking in search engine results pages. Search engine optimization involves various strategies, such as keyword research, on-page optimization, technical optimizations, link building, and content quality improvements. It aims to increase organic traffic, attract relevant users, and enhance the overall search presence of a website.
Related terms: SEO techniques, website optimization, search visibility, organic search
Search engine results page (SERP): Definition: The page displayed by a search engine in response to a user's search query. The search engine results page lists a set of relevant webpages, documents, or resources based on the user's query. SERPs typically include organic search results, paid advertisements, featured snippets, knowledge panels, and other elements depending on the search engine and the nature of the query.
Related terms: search results page, SERP features, search engine listings, search engine rankings
Search engines: Definition: Online platforms or tools, such as Google, Bing, Yahoo, or DuckDuckGo, that allow users to search for information, websites, images, videos, or other content based on specific keywords or queries. Search engines use complex algorithms to index and rank webpages, enabling users to find relevant and useful information from the vast amount of data available on the internet.
Related terms: web search engines, search platforms, search tools, search index
Search Intent: Definition: The underlying purpose or goal behind a user's search query, indicating the type of information or content they are seeking. Search intent can be classified into different categories, such as informational (seeking knowledge or answers), navigational (looking for a specific website or resource), transactional (intent to make a purchase or take a specific action), or commercial (researching products or services before making a decision).
Related terms: user intent, search query intent, search behavior, intent-based search
Search query: Definition: The word or phrase entered by a user into a search engine to find specific information, resources, or content. Search queries can be broad or specific, depending on the user's intent and the information they are seeking. Search queries form the basis of search engine interactions and help search engines deliver relevant results to users.
Related terms: search term, keyword, query string, search input
Second Price Auction: Definition: A bidding mechanism used in online advertising auctions, including pay-per-click (PPC) advertising. In a second price auction, advertisers submit bids for ad placements, and the highest bidder wins the auction but pays the price of the second highest bid. This auction model encourages advertisers to bid their true valuation, as they will pay less than their bid if they win the auction.
Related terms: ad auction, bidding strategy, auction pricing, ad placement
Secondary data: Definition: Existing data or information that has been previously collected by someone else for a different purpose. Secondary data can include market research reports, industry studies, government publications, or any data that is publicly available. In social media marketing, secondary data can be used to gain insights into industry trends, audience demographics, or competitive analysis.
Related terms: data sources, existing data, research reports, data analysis
Seeding: Definition: The process of strategically sharing or distributing content, campaigns, or messages with a targeted group of individuals or influencers to initiate organic engagement, amplify reach, or encourage virality. Seeding involves identifying key influencers, building relationships, and providing them with exclusive or valuable content that they can share with their followers or networks.
Related terms: content seeding, influencer seeding, viral seeding, campaign distribution
Segmentation: Definition: The practice of dividing a target audience into distinct subgroups or segments based on shared characteristics, demographics, interests, or behaviors. Segmentation helps marketers tailor their messages, content, or campaigns to specific audience segments, enabling more personalized and targeted communication. Social media platforms often provide segmentation options for advertisers to reach specific audience segments.
Related terms: audience segmentation, market segmentation, customer segmentation, target audience
Selfie: Definition: A self-portrait photograph taken by oneself, typically using a smartphone's front-facing camera. Selfies are often shared on social media platforms as a form of self-expression, self-promotion, or documentation. Selfies have become a popular cultural phenomenon and have influenced the development of features and filters in social media apps to enhance selfie-taking experiences.
Related terms: self-portrait, smartphone photography, front-facing camera, selfie culture
SEMrush: Definition: A popular digital marketing tool suite that provides insights, data, and analytics for search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing. SEMrush offers features such as keyword research, competitive analysis, backlink analysis, site auditing, and social media tracking to help businesses optimize their online marketing strategies.
Related terms: SEO tools, PPC tools, digital marketing analytics, competitor analysis
Sentiment: Definition: The prevailing attitude, emotion, or opinion expressed by social media users towards a specific topic, brand, product, or event. Sentiment analysis involves analyzing social media content to determine whether the sentiment is positive, negative, or neutral. Understanding sentiment helps businesses gauge public opinion, measure brand perception, and tailor their strategies to align with audience sentiment.
Related terms: social media sentiment, opinion analysis, sentiment tracking, brand sentiment
Sentiment analysis: Definition: The process of using natural language processing (NLP) and machine learning techniques to analyze and determine the sentiment expressed in social media content, customer reviews, or other forms of textual data. Sentiment analysis aims to classify sentiment as positive, negative, or neutral and provides insights into customer opinions, brand reputation, or market trends.
Related terms: opinion mining, sentiment tracking, sentiment classification, sentiment detection
SEO Audit: Definition: An evaluation or analysis of a website's performance, structure, and optimization factors to identify areas for improvement in terms of search engine visibility and ranking. An SEO audit assesses various aspects, such as on-page optimization, site speed, backlink profile, keyword usage, technical SEO, and content quality. It helps businesses identify opportunities to optimize their website for better search engine performance.
Related terms: website audit, SEO analysis, website optimization assessment, search visibility audit
Session Duration: Definition: The length of time a user spends on a website or within a specific session before navigating away or closing the browser. Session duration is an engagement metric that indicates the level of user interest, relevance, or satisfaction with the website's content or experience. Longer session durations often signify more engaged and interested users.
Related terms: time on site, user engagement, website session, session length
Sessions: Definition: The total number of interactions or visits made by users on a website within a specified time period. Sessions represent individual visits or periods of activity on a website, starting with the user's arrival and ending with their departure or after a period of inactivity. Sessions can include multiple page views, interactions, or conversions within a single visit.
Related terms: website visits, user sessions, session count, website traffic
SFS (Shout out for shout out): Definition: A social media exchange or collaboration where two users or accounts agree to mutually promote each other's content, profiles, or products by giving each other a shout-out. SFS involves sharing a post, story, or mention that promotes the other user, typically accompanied by a request for their followers to follow or engage with the promoted account.
Related terms: shout-out exchange, reciprocal promotion, content collaboration, mutual promotion
Share of voice: Definition: A metric that measures the proportion or percentage of a brand's mentions, visibility, or conversations within a specific market or industry compared to its competitors. Share of voice indicates the level of brand presence, influence, or awareness within a given context. It can be calculated based on factors such as social media mentions, media coverage, or online discussions.
Related terms: SOV, brand visibility, competitive share, market presence
Share of wallet (SOW): Definition: The portion or percentage of a customer's total spending or budget that a specific brand or company captures within a given product category or market. Share of wallet measures the customer's allocation of spending to different brands and indicates the level of loyalty, market share, or competitive advantage a brand has achieved.
Related terms: wallet share, customer spending allocation, market share, customer loyalty
Shares: Definition: The act of reposting or redistributing someone else's social media post on one's own social media account, allowing it to be seen by one's own followers or connections. Shares help amplify content,increase its reach, and generate additional engagement. Users can share posts on platforms such as Facebook, Twitter, LinkedIn, or Instagram to disseminate interesting or valuable content with their own network.
Related terms: social media sharing, post redistribution, content amplification, reshare
Ship: Definition: A term often used on social media platforms to express support for or romantic interest in a fictional or celebrity couple. “Ship” is short for “relationship” and refers to fans' desire for a romantic relationship between two individuals, whether in a TV show, movie, book, or real-life celebrities. Fans use the term “ship” to discuss, support, or express their preferences for these fictional or celebrity couples.
Related terms: OTP (One True Pairing), shipping culture, fandom, fictional romance
Shopify: Definition: An e-commerce platform that allows businesses to create and manage their online stores. Shopify provides a user-friendly interface, customizable templates, secure payment options, inventory management, and other features to help businesses set up and operate their online stores. It enables entrepreneurs and small businesses to sell products or services online and manage their e-commerce operations.
Related terms: e-commerce platform, online store, Shopify store, e-commerce management
Shoppable post: Definition: A social media post, typically on platforms like Instagram or Facebook, that includes tags or links to products or services. Shoppable posts allow users to view product details and make purchases directly from the post, eliminating the need to navigate to an external website. They provide a seamless shopping experience and enable businesses to drive conversions through social media.
Related terms: social commerce, product tagging, shoppable content, social media shopping
Shopping ads: Definition: Paid advertisements displayed on search engine results pages or social media platforms that promote specific products or services. Shopping ads often include product images, prices, and brief descriptions, making it easy for users to compare products and make purchase decisions. They are commonly used by e-commerce businesses to showcase their products and drive traffic to their online stores.
Related terms: product ads, e-commerce advertising, shopping campaigns, product listing ads
Short message service (SMS): Definition: A communication protocol that allows the exchange of short text messages between mobile devices. SMS is commonly used for person-to-person messaging but is also utilized by businesses for various purposes, including customer notifications, marketing campaigns, or two-factor authentication. SMS messages typically have a maximum character limit of 160 characters.
Related terms: text messaging, SMS marketing, SMS notifications, mobile messaging
Short-tail keywords: Definition: Short, concise, and often generic keywords or search terms that typically consist of one to three words. Short-tail keywords are broad in nature and often have high search volumes and competition. While they may generate a large number of impressions and traffic, they can also be more challenging to rank for due to the intense competition.
Related terms: head keywords, broad keywords, generic keywords, high-volume keywords
Shorts: Definition: A short-form video format on YouTube that allows users to create and share vertical videos of up to 60 seconds in length. Shorts are designed for mobile viewing and feature features like video capture, editing, and music from a library of songs. They appear in the Shorts player on the YouTube app and can be discovered through the Shorts shelf or user recommendations.
Related terms: YouTube Shorts, short videos, vertical videos, mobile video content
Showcase ads (Google Ads): Definition: A type of ad format available on Google Ads that allows advertisers to showcase multiple products or offers in a single interactive ad unit. Showcase ads are typically used by retailers to display a selection of related products or a curated collection. They provide an immersive and visually appealing experience for users, encouraging exploration and engagement.
Related terms: Google Ads showcase ads, interactive ads, product display ads, multi-product ads
Similar Audiences: Definition: A targeting feature on advertising platforms, such as Google Ads or Facebook Ads, that allows advertisers to reach users who share characteristics or interests similar to their existing audience or customer base. Similar audiences are created using data algorithms that analyze user behavior, demographics, or preferences to identify users with similar profiles. It enables advertisers to expand their reach and target relevant users with similar interests.
Related terms: lookalike audiences, audience expansion, similar user targeting, audience profiling
Single opt-in: Definition: A process or method used to obtain consent from users to join an email list or subscribe to a newsletter without requiring them to confirm their subscription. With single opt-in, users provide their email address or contact details and are immediately added to the mailing list. It simplifies the subscription process but may result in lower list quality or potential spam sign-ups.
Related terms: opt-in process, email subscription, permission marketing, double opt-in
Site map: Definition: A hierarchical or structured list of all the pages, content, or URLs within a website. A site map helps search engines and users navigate and understand the organization of a website's content. It can be displayed as a web page or be submitted to search engines in a specific format, such as XML, to facilitate crawling and indexing of the website's pages.
Related terms: website map, XML sitemap, site navigation, content organization
Site speed: Definition: The measure of how quickly a website's pages load and become visible to users. Site speed is a critical factor for user experience and search engine optimization (SEO), as faster-loading pages tend to result in lower bounce rates and better search engine rankings. Optimizing site speed involves various techniques, such as reducing file sizes, optimizing code, or using caching mechanisms.
Related terms: page load time, website performance, site speed optimization, website speed test
Site traffic: Definition: The volume or number of visitors or sessions that a website receives within a specific period. Site traffic is a key metric for measuring the popularity, reach, or engagement of a website. It can be further analyzed by traffic sources, such as organic search, social media, direct visits, or referral traffic, to gain insights into audience behavior and optimize marketing strategies.
Related terms: website traffic, web visits, site visitors, traffic volume
Situation analysis: Definition: A process of evaluating and understanding the internal and external factors that may impact a brand's social media marketing strategy or overall business performance. A situation analysis involves analyzing the competitive landscape, market trends, customer behavior, brand reputation, and other relevant factors to identify opportunities, challenges, and strategic considerations.
Related terms: SWOT analysis, marketing analysis, environmental scan, competitive assessment
Skype: Definition: A communication platform that allows users to make voice and video calls, send instant messages, and participate in video conferences over the internet. Skype enables individuals, businesses, and teams to communicate and collaborate remotely, offering features like screen sharing, file sharing, and group calls. It is available on various devices, including computers, smartphones, and tablets.
Related terms: video calling, voice over IP (VoIP), online communication, video conferencing
Skyscraper: Definition: A content marketing strategy that involves creating comprehensive, in-depth, and high-quality content that aims to outperform existing content on a particular topic. The term “skyscraper” reflects the goal of creating content that stands tall and attracts more attention and links than competitors' content. Skyscraper content often incorporates original research, expert insights, or extensive resources to provide exceptional value to users.
Related terms: content strategy, content creation, link building, content promotion
SlideShare: Definition: A platform for sharing and viewing presentations, documents, infographics, or videos. SlideShare allows users to upload and sharetheir slide decks and other visual content with a wider audience. It provides a platform for professionals, educators, and businesses to share knowledge, insights, and educational resources. SlideShare presentations can be embedded on websites or shared through social media channels.
Related terms: presentation sharing, document sharing, visual content platform, knowledge sharing
Slideshow: Definition: A presentation format that displays a series of images or slides in a sequential manner. Slideshows are commonly used to convey information, tell a story, or showcase visual content in a dynamic and engaging way. They can include text, images, videos, animations, and transitions to create an interactive and captivating experience for the audience.
Related terms: presentation, visual slideshow, image carousel, sequential display
Slug: Definition: A user-friendly and search engine-friendly URL component that identifies a specific page or resource within a website. Slugs are typically human-readable, descriptive, and contain keywords related to the content of the page. They help users and search engines understand the context or topic of the page and are important for SEO and website navigation.
Related terms: URL component, page URL, permalink, URL slug
Slumped contacts: Definition: Refers to individuals or contacts in a user's social network who have become inactive, disengaged, or unresponsive over time. Slumped contacts are connections or followers who have stopped interacting or engaging with the user's social media content or account. Identifying slumped contacts can help users optimize their network, focus on more active connections, or re-engage with dormant contacts.
Related terms: inactive contacts, disengaged followers, unresponsive connections, dormant network
Smart campaign: Definition: A type of advertising campaign that utilizes machine learning algorithms and automation to optimize ad targeting, bidding, and creative optimization. Smart campaigns leverage artificial intelligence and data analysis to deliver ads to the most relevant audience, maximize ad performance, and simplify campaign management for advertisers with limited time or expertise.
Related terms: AI-driven campaign, automated advertising, machine learning optimization, smart bidding
SMART goals: Definition: An acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-bound. SMART goals are a framework for setting clear and actionable objectives in social media marketing or any other business context. SMART goals provide a structured approach to goal setting by ensuring that goals are well-defined, quantifiable, realistic, aligned with business objectives, and have a defined timeframe for achievement.
Related terms: goal setting, objective framework, performance targets, actionable goals
Smartphone: Definition: A mobile device that combines the functionality of a phone with advanced computing capabilities, internet connectivity, and a wide range of applications. Smartphones provide users with access to social media platforms, email, web browsing, multimedia content, and various other features and services. They have become a central tool for social media engagement, communication, and digital content consumption.
Related terms: mobile device, handheld device, smartphone technology, mobile communication
SMM (Social Media Marketing): Definition: The practice of utilizing social media platforms and channels to promote products, services, brands, or content, and engage with audiences for marketing purposes. Social media marketing involves creating and sharing relevant and valuable content, running advertising campaigns, building brand awareness, driving website traffic, and fostering customer relationships through social media platforms.
Related terms: social media promotion, social media advertising, social media strategy, social media engagement
Snap: Definition: A term used on Snapchat to describe a photo or video message that is sent and received through the platform's ephemeral messaging feature. Snaps are typically viewed for a short period and then disappear, creating a sense of urgency and temporary nature to the content shared. Users can also add filters, captions, stickers, or other effects to their snaps.
Related terms: Snapchat, ephemeral messaging, disappearing content, temporary messages
Snapchat: Definition: A social media platform that allows users to share photos, videos, and messages that disappear after a short period. Snapchat is known for its unique features, including filters, lenses, stickers, and augmented reality effects. It offers various communication options, such as private chats, group chats, and the ability to share “Stories” with friends or the public.
Related terms: ephemeral messaging, disappearing content, multimedia sharing, Snapchat Stories
Social account management (SAM): Definition: The process of managing and administering social media accounts, profiles, or pages for individuals, businesses, organizations, or brands. Social account management involves tasks such as creating and optimizing profiles, posting content, engaging with followers, responding to messages or comments, monitoring analytics, and implementing social media strategies to achieve marketing objectives.
Related terms: social media management, account administration, profile optimization, social media presence
Social account management tools: Definition: Software applications or platforms that assist individuals or businesses in managing their social media accounts efficiently and effectively. Social account management tools often provide features such as content scheduling, post automation, social listening, analytics reporting, and team collaboration capabilities. They aim to streamline social media management workflows and enhance productivity for users.
Related terms: social media management software, account management platforms, social media tools, social media automation
Social account plan: Definition: A strategic document or framework that outlines the goals, target audience, content strategy, posting frequency, engagement tactics, and other aspects of managing social media accounts for individuals, businesses, or brands. A social account plan helps guide social media managers in their day-to-day activities, ensuring consistency, alignment with business objectives, and effective communication with the target audience.
Related terms: social media strategy, account management plan, social media content plan, social media playbook
Social assets: Definition: The various digital resources, content, or elements created and owned by a brand or individual for use on social media platforms. Social assets can include profile pictures, cover photos, video content, branded graphics, infographics, templates, or any other visual or textual materials used to represent the brand and engage with the target audience on social media.
Related terms: social media content, branded visuals, social media collateral, digital assets
Social bookmark: Definition: A web-based tool or feature that allows users to save, organize, and manage links to webpages, articles, or resources that they find interesting or want to revisit in the future. Social bookmarks often include tags or keywords to categorize and search for saved links. Users can also share their bookmarks or discover new content by exploring others' bookmark collections.
Related terms: bookmarking tool, link management, web favorites, online bookmarking
Social channels: Definition: The various platforms or channels within the social media landscape that individuals, businesses, or brands can use to connect, communicate, and share content with their target audience. Social channels include platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, and many others. Each social channel has its unique features, user base, and content format.
Related terms: social media platforms, social media channels, social networks, online communities
Social collaboration: Definition: The practice of individuals or teams working together through social media platforms or collaboration tools to achieve common goals, share knowledge, or complete projects. Social collaboration fosters communication, idea sharing, and cooperation, allowing individuals to work collectively regardless of geographical location. It can involve activities like document sharing, real-time communication, project management, or brainstorming.
Related terms: collaborative work, virtual collaboration, online teamwork, social productivity
Social commerce: Definition: The integration of e-commerce capabilities or functionality within social media platforms, enabling users to discover, browse, and purchase products or services directly on social media. Social commerce leverages the social nature of platforms,encouraging users to make buying decisions based on social interactions, recommendations, or reviews. It combines the convenience of online shopping with the social elements of sharing and engaging with products within the social media environment.
Related terms: social shopping, social media e-commerce, buy buttons, in-app purchases
Social content: Definition: The content, including text, images, videos, infographics, or other media, created and shared on social media platforms by individuals, businesses, or brands. Social content aims to inform, entertain, engage, or inspire the target audience and encourages social interactions, sharing, or comments. It can include various types of content, such as promotional posts, educational articles, user-generated content, or behind-the-scenes glimpses.
Related terms: social media content, content creation, shareable content, engaging posts
Social CRM (Customer Relationship Management): Definition: The practice of using social media platforms and tools to manage, track, and nurture customer relationships and interactions. Social CRM involves monitoring social media conversations, responding to customer queries or feedback, identifying sales leads, and leveraging social data to gain insights into customer preferences and behaviors. It aims to enhance customer satisfaction, loyalty, and engagement through social media channels.
Related terms: social customer management, social media CRM, customer engagement, social listening
Social customer service: Definition: The provision of customer support, assistance, or resolution of inquiries, issues, or complaints through social media platforms. Social customer service involves actively monitoring social media channels, responding to customer messages or comments, and providing timely and helpful solutions. It enables businesses to engage with customers directly, publicly showcase their commitment to customer satisfaction, and address concerns in real-time.
Related terms: social media customer support, social media help desk, social media response, social care
Social engagement: Definition: The level of interaction, involvement, or participation that individuals, users, or followers have with social media content or accounts. Social engagement can include actions such as liking, sharing, commenting, retweeting, or mentioning a post or account. It indicates the degree of audience interest, satisfaction, or connection with the content and reflects the effectiveness of social media marketing efforts.
Related terms: user engagement, audience interaction, social media interaction, content engagement
Social inbox: Definition: A centralized location or feature within social media management tools that aggregates and organizes incoming messages, comments, or notifications from various social media platforms. The social inbox allows social media managers or teams to efficiently manage and respond to messages, engage with followers, and monitor conversations in real-time, streamlining social media communication and customer interactions.
Related terms: unified inbox, message center, social media notifications, social media monitoring
Social intelligence: Definition: The process of collecting, analyzing, and leveraging social media data, insights, or trends to inform business strategies, decision-making, or marketing activities. Social intelligence involves monitoring social media conversations, tracking sentiment, identifying consumer behavior patterns, or extracting actionable insights from social data. It helps businesses understand their audience, measure brand perception, identify opportunities, and optimize social media efforts.
Related terms: social media analytics, social listening, social data analysis, social media insights
Social links: Definition: Hyperlinks or URLs shared on social media platforms that direct users to external webpages, articles, resources, or social media profiles. Social links allow users to discover and access relevant content or connect with brands, influencers, or individuals. They play a crucial role in driving website traffic, promoting content, and building connections within the social media environment.
Related terms: shared links, social media URLs, referral links, external resources
Social listening: Definition: The process of monitoring and analyzing social media platforms to understand and extract insights from conversations, trends, mentions, or discussions related to specific keywords, brands, products, or industries. Social listening helps businesses gain a deeper understanding of their audience, track brand sentiment, identify emerging trends, monitor competitor activities, and proactively engage with their target audience.
Related terms: social media monitoring, brand monitoring, social media listening tools, sentiment tracking
Social media: Definition: Online platforms or websites that allow users to create, share, and engage with content, ideas, and information through virtual communities and networks. Social media platforms enable users to connect with friends, family, peers, or like-minded individuals, share various forms of content, participate in discussions, and discover new interests. Examples of social media platforms include Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok.
Related terms: social networking, online communities, social sharing, digital communication
Social media automation: Definition: The use of software tools, applications, or platforms to automate repetitive or routine social media management tasks, such as content scheduling, post publishing, social listening, or analytics reporting. Social media automation streamlines workflows, saves time, and ensures consistent posting and engagement. However, it's important to balance automation with authentic and human interaction to maintain genuine connections with the audience.
Related terms: social media management tools, social media scheduling, automated posting, social media workflow
Social media campaign: Definition: A coordinated and focused marketing effort that utilizes social media platforms to achieve specific business goals, such as brand awareness, lead generation, or product promotion. Social media campaigns involve planning, creating content, setting objectives, defining target audiences, selecting appropriate platforms, implementing strategies, and measuring results. They can include various activities like content posting, influencer partnerships, contests, or advertising.
Related terms: social media marketing campaign, social media strategy, campaign management, campaign optimization
Social media community: Definition: A group or network of individuals with shared interests, values, or affiliations who interact, engage, and connect with each other through social media platforms. Social media communities form around specific topics, industries, brands, or causes and foster communication, collaboration, and mutual support among members. They provide opportunities for networking, knowledge sharing, and building relationships within the online community.
Related terms: online community, social network, digital community, virtual community
Social media conversations: Definition: Interactions, discussions, or exchanges happening on social media platforms between individuals, users, brands, or communities. Social media conversations can take the form of comments, replies, mentions, or direct messages and encompass a wide range of topics, from casual conversations to customer support inquiries or public discussions. They reflect the engagement, feedback, and interactions between users and the content they consume.
Related terms: online conversations, social media discussions, digital interactions, public exchanges
Social media ecommerce marketing: Definition: The practice of using social media platforms and strategies to promote and sell products or services online. Social media ecommerce marketing involves creating compelling content, running targeted advertising campaigns, optimizing product listings, and leveraging social media platforms' features, such as shoppable posts or product tags. It aims to drive sales, increase conversions, and expand the reach of ecommerce businesses.
Related terms: social commerce, social media selling, social media retail, social media product promotion
Social media management: Definition: The process of overseeing, monitoring, and coordinating social media activities, strategies, and content for individuals, businesses, or brands. Social media management involves tasks such as creating and publishing content, engaging with the audience, monitoring analytics, responding to comments or messages, and implementing strategies to achieve marketing goals. It aims to build brand presence, drive engagement, and nurture relationships on social media.
Related terms: social media marketing, social account management, social media strategy, community management
Social media marketing: Definition: The practice of utilizing social media platforms and channels to promote products, services, brands, or content and engage with audiences for marketing purposes. Social media marketing involves creating andsharing relevant and valuable content, running advertising campaigns, building brand awareness, driving website traffic, and fostering customer relationships through social media platforms. It aims to reach and engage target audiences, increase brand visibility, and achieve specific marketing objectives using social media as a marketing tool.
Related terms: SMM, social media advertising, social media strategy, social media optimization
Social media monitoring: Definition: The process of actively monitoring and tracking social media platforms to gather insights, track mentions, or monitor conversations related to specific keywords, brands, or topics. Social media monitoring helps businesses understand customer sentiment, identify trends, track competitors, and gather valuable data for informed decision-making. It involves using monitoring tools, analyzing data, and responding or engaging in relevant discussions.
Related terms: social listening, social media analytics, brand monitoring, sentiment tracking
Social media optimization (SMO): Definition: The practice of optimizing social media profiles, content, and strategies to enhance visibility, engagement, and overall performance on social media platforms. Social media optimization involves techniques such as keyword research, content optimization, profile optimization, engaging with the audience, and encouraging social sharing. It aims to maximize reach, improve brand perception, and drive desired actions on social media.
Related terms: SMO, social media marketing, social media strategy, profile optimization
Social media ROI (Return on Investment): Definition: The measurement and evaluation of the return or value generated from investments in social media marketing activities. Social media ROI assesses the effectiveness and profitability of social media campaigns by comparing the financial outcomes or business impact against the resources invested. It can include metrics such as revenue generated, lead conversions, customer acquisition costs, or brand sentiment improvements.
Related terms: ROI, social media measurement, marketing performance, financial analysis
Social media tracking: Definition: The process of monitoring and measuring social media metrics, data, or key performance indicators (KPIs) to assess the performance, effectiveness, or impact of social media marketing efforts. Social media tracking involves collecting data, analyzing engagement, monitoring trends, and evaluating the success of social media campaigns or strategies. It helps businesses make data-driven decisions, optimize marketing activities, and track progress towards goals.
Related terms: social media analytics, social media measurement, KPI tracking, performance monitoring
Social monitoring: Definition: The practice of observing and analyzing social media platforms for mentions, comments, or discussions related to specific keywords, brands, or topics. Social monitoring helps businesses stay informed about customer opinions, industry trends, or competitive activities. It involves tracking and analyzing social media content in real-time to identify opportunities, respond to feedback, or engage in relevant conversations.
Related terms: social listening, social media tracking, brand monitoring, real-time monitoring
Social network: Definition: A digital platform or website that enables individuals, users, or communities to connect, interact, and share content with each other. Social networks provide features such as profile creation, friend or follower connections, news feeds, and messaging functionalities. They facilitate social interactions, communication, and the exchange of ideas within virtual communities. Examples of social networks include Facebook, LinkedIn, Twitter, and Instagram.
Related terms: social media platform, online community, social connections, digital networking
Social Proof: Definition: The psychological phenomenon where individuals tend to rely on the actions, opinions, or recommendations of others as evidence or validation for their own decisions or behaviors. In the context of social media marketing, social proof can be leveraged by showcasing positive reviews, testimonials, user-generated content, or influencer endorsements to build credibility, trust, and confidence among the target audience.
Related terms: credibility, trust signals, social validation, user testimonials
Social selling: Definition: The practice of using social media platforms and strategies to establish and nurture relationships with potential customers, generate leads, and ultimately drive sales. Social selling involves leveraging social networks, engaging in conversations, sharing valuable content, and building a personal brand to attract and convert prospects. It focuses on building relationships and delivering value rather than traditional sales tactics.
Related terms: social media sales, social media lead generation, relationship selling, digital selling
Social selling index (SSI): Definition: A measurement or score that evaluates an individual's or organization's social selling capabilities or effectiveness. The social selling index (SSI) assesses factors such as the quality of social profiles, network size, engagement with connections, and content sharing practices. It provides insights into an individual's social selling strengths and areas for improvement, helping to optimize social selling strategies and activities.
Related terms: SSI, social selling measurement, social selling performance, social selling assessment
Social sharing: Definition: The act of distributing or disseminating content, information, or links through social media platforms to a wider audience. Social sharing allows users to pass on interesting or valuable content to their network, fostering content discovery, engagement, and virality. It can involve sharing articles, videos, images, or any other form of media that users find noteworthy or worth sharing with others.
Related terms: content sharing, social media distribution, viral sharing, shareability
Socio-economic data: Definition: Data or information related to the social and economic characteristics, demographics, or behaviors of individuals, communities, or target audiences. Socio-economic data provides insights into factors such as income levels, education, occupation, lifestyle, consumer preferences, or purchasing power. It helps businesses understand their audience, tailor marketing strategies, and make data-driven decisions based on socio-economic factors.
Related terms: demographic data, consumer behavior data, market segmentation, target audience analysis
Soft bounce: Definition: An email delivery status indicating that an email was not delivered to the recipient's inbox due to temporary or non-permanent reasons. Soft bounces can occur when the recipient's mailbox is full, the email server is temporarily unavailable, or the email exceeds size limits. Unlike hard bounces, soft bounces may allow subsequent delivery attempts to be successful.
Related terms: email deliverability, bounce rate, email status, email delivery failure
Software as a Service (SaaS): Definition: A software licensing and delivery model where software applications are provided on a subscription basis and accessed remotely through the internet. SaaS eliminates the need for users to install, maintain, or update software locally and offers flexibility, scalability, and cost-efficiency. Social media management tools, analytics platforms, or customer relationship management (CRM) systems are examples of SaaS solutions.
Related terms: cloud-based software, subscription software, on-demand software, web-based applications
Source: Definition: In the context of social media analytics or tracking, the term “source” refers to the origin or channel through which a particular user or audience member arrived at a website or engaged with social media content. Sources can include platforms such as Facebook, Twitter, LinkedIn, organic search, referral traffic, or direct visits. Analyzing traffic sources helps businesses understand audience acquisition and the effectiveness of marketing efforts.
Related terms: traffic source, referral source, acquisition channel, user origin
Source report: Definition: A report or analysis that provides information about the sources or channels through which website traffic or engagement on social media platforms is generated. A source report breaks down data and metrics by traffic sources, allowing businesses to understand the performance, conversion rates, or user behavior associated with each source. It helps optimize marketing strategies, allocate resources effectively, and identify the most valuable traffic sources.
Related terms: traffic source analysis, referral report, acquisition report, source attribution
Spaces: Definition: A feature on Twitter that allows users to create and participate in virtual rooms or audio conversations. Spaces enable live audio discussions where hosts can invite speakers and engage with an audience. Users can join Spaces to listen, contribute, orparticipate in conversations on various topics. Spaces provide an interactive and real-time platform for sharing knowledge, discussing ideas, and connecting with others on Twitter.
Related terms: Twitter Spaces, live audio rooms, virtual discussions, audio chat rooms
Spam: Definition: Unsolicited or unwanted messages, content, or communications sent to users through social media platforms, email, or other digital channels. Spam typically includes promotional, irrelevant, or low-quality content that is sent in bulk or without the recipient's consent. It can be disruptive, annoying, and potentially harmful to user experience. Social media platforms and email providers have measures in place to detect and filter out spam.
Related terms: unsolicited messages, unwanted content, spam filters, anti-spam measures
Spam account: Definition: A social media account that engages in spamming activities, such as posting repetitive, irrelevant, or low-quality content, sending unsolicited messages, or engaging in aggressive self-promotion. Spam accounts often lack genuine engagement, meaningful interactions, or authentic participation within the social media community. Social media platforms have policies and algorithms in place to detect and take action against spam accounts.
Related terms: fake account, spammer, bot account, spamming behavior
Spam complaint: Definition: A report or notification made by a user to a social media platform or email provider indicating that they have received unsolicited or unwanted content, messages, or communications that they consider spam. Spam complaints help platforms identify and take action against accounts or senders engaging in spamming activities. Platforms typically have reporting mechanisms for users to report spam and protect the user experience.
Related terms: spam report, spam notification, user complaint, reporting spam
Split-test (A/B split-testing): Definition: A method of comparing and evaluating the performance or effectiveness of two different versions of an element, such as an advertisement, webpage, or email, by randomly dividing an audience into two groups and exposing each group to one version. Split-testing helps determine which version produces better results, such as higher click-through rates, conversion rates, or engagement. It is commonly used to optimize marketing campaigns and improve outcomes.
Related terms: A/B testing, split-testing, multivariate testing, conversion rate optimization
Sponsored: Definition: A term used to indicate that a particular post, content, or advertisement on social media platforms is paid for by a brand, business, or advertiser. Sponsored content is typically identified with labels, tags, or disclosures to inform users that it is a paid promotion. Sponsored posts aim to reach a wider audience, increase brand visibility, or generate engagement by leveraging the targeting and advertising capabilities of social media platforms.
Related terms: paid content, advertising, promoted posts, influencer sponsorship
Sponsored content: Definition: Content, such as articles, videos, or posts, that is created or produced by an influencer, content creator, or publisher in collaboration with a brand or advertiser. Sponsored content is typically a paid promotion that integrates the brand's messaging or products within the content. It aims to engage the audience, generate brand awareness, or influence purchasing decisions through the credibility and reach of the content creator.
Related terms: branded content, influencer collaboration, native advertising, sponsored posts
Sponsored posts: Definition: Social media posts that are created, published, or promoted by brands, businesses, or advertisers to reach a target audience and achieve specific marketing objectives. Sponsored posts are typically paid advertisements or content that appear within users' social media feeds. They can include images, videos, captions, and call-to-action buttons to encourage engagement, clicks, or conversions.
Related terms: sponsored content, paid posts, promoted posts, social media advertising
SSL Certificate: Definition: A digital certificate that authenticates the identity of a website, encrypts data transmitted between the website and users' browsers, and ensures a secure and encrypted connection. SSL (Secure Sockets Layer) certificates are used to establish trust, protect sensitive information, and enable secure transactions on websites. They are particularly important for e-commerce websites and any site that handles personal or financial data.
Related terms: website security, encryption, HTTPS, secure connection
Stakeholder: Definition: An individual, group, organization, or entity that has an interest, influence, or involvement in a project, business, or social media marketing initiative. Stakeholders can include employees, customers, investors, partners, influencers, or the general public. They have a stake in the success or outcome of a particular endeavor and may have specific needs, expectations, or concerns that need to be considered in decision-making and planning.
Related terms: project stakeholders, stakeholder management, stakeholder engagement, stakeholder analysis
Stan: Definition: A term derived from the combination of “stalker” and “fan,” used to describe an extremely devoted, enthusiastic, or obsessed fan of a celebrity, brand, or public figure. Stans are known for their intense loyalty, passion, and active support for their favorite individuals or entities, often expressed through social media interactions, fan art, fan fiction, or fan communities.
Related terms: superfan, devoted follower, passionate supporter, fandom
Sticker: Definition: A digital image or graphic that can be added to photos, videos, or messages on social media platforms to enhance or personalize content. Stickers are often used to express emotions, convey humor, or add visual elements to posts. Social media platforms provide a library of pre-designed stickers, and users can also create custom stickers or access sticker packs from various sources.
Related terms: digital stickers, emoji stickers, sticker packs, photo embellishments
Stories: Definition: A feature available on various social media platforms that allows users to share temporary, short-lived, or ephemeral content, such as photos or videos, with their followers. Stories typically appear at the top of users' feeds and disappear after a specified period, usually 24 hours. They offer a casual and real-time way to share moments, updates, or behind-the-scenes glimpses with an audience.
Related terms: ephemeral content, temporary stories, disappearing stories, Snapchat Stories
Story: Definition: A narrative or sequence of events shared on social media platforms through various formats, such as text, images, videos, or a combination of these. Stories can be used to tell engaging and compelling stories, convey information, or provide updates to the audience. They can range from personal stories shared by individuals to brand storytelling or marketing campaigns told through social media content.
Related terms: social media stories, visual storytelling, narrative content, story format
Storyboarding: Definition: The process of visually planning or outlining a sequence of events, scenes, or content using illustrations or images. Storyboarding is often used in the production of visual content, such as videos, animations, or presentations, to guide the creation process and ensure a cohesive and compelling narrative. It helps visualize the flow, transitions, and key elements of the story before production begins.
Related terms: visual planning, content outlining, narrative visualization, storyboard creation
Strategic statement: Definition: A concise and focused statement that articulates the overall strategic direction, goals, or objectives of a business, brand, or social media marketing initiative. A strategic statement provides clarity, alignment, and a guiding framework for decision-making and planning. It outlines the desired outcomes, target audience, unique value proposition, and competitive positioning to steer activities and resource allocation.
Related terms: strategic planning, mission statement, marketing strategy, strategic alignment
Strategic writing: Definition: The practice of writing content, messages, or communications with a deliberate and purposeful approach to achieve specific objectives or outcomes. Strategic writing involves understanding the target audience, tailoring the messageto their needs and preferences, and aligning the content with the overall marketing or communication strategy. It aims to convey the intended message effectively, drive engagement, and achieve desired results.
Related terms: strategic communication, targeted writing, messaging strategy, content strategy
Strategy: Definition: A comprehensive plan or approach designed to achieve specific goals or objectives in a given context or field. In the context of social media marketing, a strategy outlines the tactics, activities, and resources needed to reach target audiences, build brand awareness, drive engagement, and achieve desired outcomes. It involves defining the target audience, selecting appropriate platforms, setting goals, and implementing actionable plans.
Related terms: marketing strategy, social media strategy, digital strategy, campaign strategy
Stream: Definition: A continuous flow of content, updates, or live broadcasts on social media platforms. Streams typically display content in a chronological order, allowing users to scroll and view the latest posts, updates, or activities from individuals, brands, or accounts they follow. Streams provide users with real-time access to content and foster engagement, discovery, and interactions within the social media environment.
Related terms: social media stream, news feed, content feed, live stream
Streams: Definition: Multiple or separate channels or categories of content, updates, or live broadcasts on social media platforms. Streams can be organized based on various criteria, such as user preferences, topics, or types of content. They allow users to filter or focus on specific content streams of interest, customize their social media experience, and access relevant updates or information in a more targeted manner.
Related terms: content categories, topic streams, personalized streams, customized feeds
Structured Data: Definition: Data that is organized, formatted, and labeled in a way that allows search engines and other systems to understand and interpret its meaning and context more effectively. Structured data uses standardized formats, such as Schema.org, to provide additional information about webpages, content, or entities. It helps search engines display rich snippets, knowledge panels, or other enhanced search results to provide more relevant and informative search experiences.
Related terms: schema markup, rich snippets, semantic markup, structured data optimization
Style guide: Definition: A document or set of guidelines that outlines the preferred writing style, brand voice, visual elements, and other standards to be followed in content creation, communication, or marketing materials. Style guides provide consistency, clarity, and a unified brand identity across different channels, platforms, or content creators. They often include rules on grammar, tone, formatting, logo usage, and other brand-specific guidelines.
Related terms: brand guidelines, writing style, content standards, brand identity
Subscribers: Definition: Individuals, users, or audience members who have chosen to receive updates, notifications, or content from a particular brand, account, or platform. Subscribers typically opt in by providing their contact information or following specific subscription processes. They are interested in staying informed, receiving relevant content, or accessing exclusive benefits or offerings from the subscribed source.
Related terms: email subscribers, newsletter subscribers, content subscribers, follower base
Support: Definition: Assistance, guidance, or help provided to individuals, users, customers, or clients to address their questions, concerns, or issues. In the context of social media, support can include responding to customer inquiries or feedback, troubleshooting technical problems, providing product information, or offering solutions. Social media support aims to enhance customer satisfaction, resolve issues promptly, and foster positive customer experiences.
Related terms: customer support, social media customer service, user assistance, helpdesk
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